Archive for 31. October 2009

The care and feeding of the product manager

Henry Ford once declared that if he had only listened to his customers he would have built a better horse and buggy.  While listening to a customer is an important part of the effective product manager’s role, turning what he has heard into enhanced functionality needs a different skill-set than just listening.  The produce manager must be able to make the leap of how emerging software technologies may be able to deliver the outcome in an entirely new way.  What Henry Ford heard was his customers expressing a desire to get from A to B quickly, safely and cheaply.  He was able to turn that desire into a completely different transport paradigm.  The effective billing manager should be able to do the same.

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